Senior Professional, CenterWell B2B Marketing

Before you apply

Job source

Workday

Applying on

humana.wd5.myworkdayjobs.com

Workplace

Fully remote

US state

Nationwide remote

Category

Marketing

Link last checked

1 hour ago

Posted

20 hours ago

Closes

No stated closing date

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About the role

Become a part of our caring community Become a part of our caring community and help us put health first. CenterWell Pharmacy is focused on making it easier for people to access, manage, and stay on track with their medications. Our CenterWell B2B Marketing team supports that mission by developing marketing programs and sales enablement solutions that educate, engage, and strengthen relationships with healthcare providers, business partners, and other key stakeholders. The Senior Professional, CenterWell B2B Marketing plays a critical role in developing and executing provider and partner facing marketing strategies that drive awareness, engagement, referrals, and business growth. This role requires strong collaboration, strategic thinking, and the ability to translate complex pharmacy services and capabilities into compelling marketing programs that support CenterWell Pharmacy's business objectives. Become a part of our caring community and help us put health first. CenterWell Pharmacy is focused on making it easier for people to access, manage, and stay on track with their medications. Our CenterWell B2B Marketing team supports that mission by developing marketing programs and sales enablement solutions that educate, engage, and strengthen relationships with healthcare providers, business partners, and other key stakeholders. The Senior Professional, CenterWell B2B Marketing plays a critical role in developing and executing provider and partner facing marketing strategies that drive awareness, engagement, referrals, and business growth. This role requires strong collaboration, strategic thinking, and the ability to translate complex pharmacy services and capabilities into compelling marketing programs that support CenterWell Pharmacy's business objectives. Key Responsibilities Lead go-to-market planning for CenterWell Pharmacy B2B capabilities, audiences, and growth initiatives. Develop and execute integrated marketing campaigns, sales enablement resources, and provider-facing communications that support awareness, engagement, referral growth, and business development. Create and manage collateral, presentations, toolkits, digital content, videos, case studies, and other marketing assets. Collaborate with sales, business development, media, digital, creative, analytics, and compliance partners to bring marketing initiatives to market. Plan and execute targeted campaigns across channels including email, paid media, webinars, events, conferences, and field activations. Apply customer insights, market trends, and performance data to continuously improve marketing effectiveness. Partner with analytics teams to define KPIs, evaluate results, and communicate business impact. Build strong relationships with internal stakeholders and external partners to support strategic business goals. Use your skills to make an impact Required Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and relevant professional experience. 3+ years of progressive marketing experience, with demonstrated experience in B2B, healthcare, pharmacy, regulated industries, or similarly complex business environments preferred. Demonstrated experience developing and executing marketing strategies and initiatives that support business objectives, growth, customer engagement, or market expansion. Experience partnering with sales, business development, account management, or other client-facing teams to develop marketing strategies, materials, and solutions that support business goals. Exceptional written and verbal communication skills, including demonstrated ability to translate complex information into clear, compelling messaging, presentations, and executive-level storytelling. Strong project and program management skills, with demonstrated ability to manage multiple concurrent priorities, timelines, deliverables, and stakeholders in a fast-paced environment. Proven ability to b

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