GTM Programs, Senior Manager

Before you apply

Job source

Himalayas

Applying on

boards.greenhouse.io

Workplace

Fully remote

US state

Nationwide remote

Category

Marketing

Link last checked

Not checked yet

Posted

2 weeks ago

Closes

11/2/2026

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About the role

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! About the role We're looking for a highly organized contractor to join our GTM Programs & Campaigns team and help coordinate and execute cross-functional GTM programs, product launches, and integrated marketing campaigns. You'll work closely with GTM leads and partners across Marketing, Product, Creative, and other teams to keep workstreams organized, remove blockers, and move initiatives from planning through launch. You will work independently across multiple workstreams, stay on top of the details, and help keep complex, cross-functional marketing programs moving. Support planning and execution across GTM programs, product launches, and integrated marketing campaigns, including App Store Optimization, Strategic Growth Offers, Catalog Growth Planning, and strategic GTM initiatives Manage assigned workstreams from kickoff through launch, coordinating timelines, deliverables, owners, approvals, dependencies, and next steps Partner with teams including Product Marketing, Lifecycle, Social, Creative, PR, Ecommerce, Media, and Marketing Data Science to keep programs moving Manage campaign and creative requests through Wrike, ensuring briefs and requirements are complete, tracking progress, and flagging delays or blockers Support launch readiness and QA across campaign assets, landing pages, lifecycle communications, social content, promotional messaging, links, and offer details Maintain campaign calendars, trackers, launch documentation, status updates, and teamwide program communications Partner with Marketing Data Science and cross-functional teams to build campaign and program performance reports and presentations We are considering remote applicants for this contract position. About You 8+ years of experience in product marketing, digital marketing, campaign management, marketing operations, or related work Experience supporting product launches, GTM programs, and integrated marketing campaigns Experience across digital marketing channels such as lifecycle, paid media, social, ecommerce, or digital merchandising Experience in entertainment, streaming, ecommerce, consumer products, membership, or subscription businesses Experience managing multiple workstreams across cross-functional teams Familiarity with campaign localization, website or promotional launches, and marketing QA Experience with Wrike or a similar project management tool Experience working with teams across different countries or markets Available for a contract position About the Team Crunchyroll’s global expansion is driven by strong regional execution and integrated growth strategies. The GTM & Planning team partners closely with U.S.-based leadership and regional teams to develop and execute go-to-market and partnership marketing programs that scale Crunchyroll’s footprint across both its owned platforms and partner ecosystem. As part of the broader Growth & Planning organization, this team sits at the center of performance marketing, partnerships, and regional strategy - ensuring alignment across functions to deliver measurable business impact. #LifeAtCrunchyroll The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks. Pay Transparency - Remote, USA $67

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