Email Marketing Specialist

Before you apply

Job source

Himalayas

Applying on

himalayas.app

Workplace

Fully remote

US state

Nationwide remote

Category

Marketing

Link last checked

Not checked yet

Posted

2 weeks ago

Closes

10/31/2026

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About the role

Email Marketing Specialist – HubSpot, Klaviyo, Automation & Campaigns Full-Time | Remote | U.S. Business Hours About the Role At Pavago , one of our clients is hiring an Email Marketing Specialist to build, execute, and optimize email campaigns, automated workflows, and audience segmentation strategies that drive engagement, conversions, and revenue. This is a hands-on email marketing role where you’ll own the full lifecycle — from campaign creation and copywriting to automation, list management, deliverability, testing, and performance analysis . If you know how to turn email into a measurable growth and revenue channel, this role is a strong fit. What You’ll Own Email Campaign Development & Execution Build and launch email campaigns using platforms such as: HubSpot Klaviyo Marketo Mailchimp ActiveCampaign Write compelling: Subject lines Email copy Calls-to-action (CTAs) Tailor messaging to different audience segments and lifecycle stages Build and edit responsive email templates Make basic HTML/CSS adjustments when required Ensure campaigns are tested and error-free before launch Email Automation & Nurture Workflows Build automated email sequences and behavioral workflows Create and optimize: Lead nurture sequences Drip campaigns Re-engagement campaigns Abandoned cart flows Lifecycle campaigns Configure triggers, timing, conditions, and audience rules Test automation workflows to ensure accurate execution Continuously improve sequences based on engagement and conversion data Audience Segmentation & List Management Manage email databases ranging from 20K to 200K+ contacts Segment audiences based on: Persona Lifecycle stage Engagement Geography Customer behavior Maintain clean and organized contact data Remove or suppress bounced, inactive, and high-risk contacts Protect overall list quality and sender reputation Deliverability & Compliance Monitor email deliverability, inbox placement, and sender reputation Support configuration and management of: SPF DKIM DNS settings Suppression lists Monitor bounce rates, spam complaints, and unsubscribe activity Maintain compliance with applicable requirements including: CAN-SPAM GDPR CCPA Testing & Performance Optimization Run structured A/B tests across: Subject lines Email copy CTAs Send times Content variations Track key performance metrics including: Open rates Click-through rates (CTR) Conversions Unsubscribe rates Bounce rates Identify underperforming campaigns and implement improvements Use performance data to continuously improve engagement and conversion Reporting & Revenue Attribution Build weekly and monthly email performance reports Track conversions and revenue attribution across ESP, CRM, and analytics platforms Identify trends and opportunities within campaign data Translate performance results into actionable recommendations Share insights with marketing and sales teams Required Experience & Skills 2+ years of professional email marketing experience Hands-on proficiency with at least one major ESP: HubSpot Klaviyo Marketo Mailchimp ActiveCampaign Experience building email campaigns and automated workflows Strong audience segmentation and list management skills Strong email copywriting skills Basic HTML/CSS knowledge for email templates Strong proficiency with Excel or Google Sheets , including: VLOOKUPs Pivot tables Data segmentation Understanding of email marketing metrics and optimization Strong attention to detail Strong written and verbal English communication Availability during U.S. business hours Nice to Have Experience managing databases of 50K+ contacts Experience with deliverability tools such as: Litmus GlockApps Postmark Experience in SaaS, e-commerce, or B2B services Experience integrating ESPs with CRM platforms such as Salesforce or HubSpot Experience with Google Analytics, Looker, or marketing dashboards Strong understanding of revenue attribution and lifecycle marketing What Makes You a Strong Fit You understand email as a performance and revenue channel

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