Marketing Operations Manager, DTC

Before you apply

Job source

Himalayas

Applying on

himalayas.app

Workplace

Fully remote

US state

Nationwide remote

Category

Marketing

Link last checked

Not checked yet

Posted

2 weeks ago

Closes

10/2/2026

1. 1. Tailor your resume to this posting — it takes about a minute and noticeably improves your match score.
2. 2. Click One-Click Apply. We open the posting directly on himalayas.app in a new tab — Remote Me never charges for or intermediates an application.
3. 3. Create or sign in to the employer's applicant account, upload your resume, and submit their form.
4. 4. Come back and hit Save so this role stays in your dashboard — we'll notify you if the posting closes or the link breaks.

About the role

Marketing Operations Manager, DTC Remote | Full-Time | Individual Contributor | $75,000 – $95,000 Base Salary About Healthy Back Institute Since 2003, the Healthy Back Institute (HBI) has helped millions of people reclaim their freedom from pain. We are a fast-moving, direct-to-consumer health and wellness company built on a foundation of six core values: Freedom, Love, Team, Growth, Excellence, and Courage. We are currently migrating from a legacy custom-development tech stack to a modern, SaaS-native commerce platform centered on UltraCart. As part of that transition, we are building out a Business Operations Manager team, a group of senior individual contributors who report into the COO and operate as a shared service across the company. Each Business Operations Manager serves a specific function and owns a company-wide specialty. This role's specialty is marketing operations and execution. The Opportunity This is a hands-on execution role and the company-wide expert on running marketing and product execution at scale. You will not manage people; you will own the project management and operational engine behind our marketing campaigns, lifecycle programs, CRO testing, product launches, and brand consolidation work- covering both frontend execution (campaigns, landing pages, offers, funnels) and backend execution (email and SMS automation, lifecycle workflows, creative and copy production). As HBI consolidates multiple legacy domains and brand presences into a single Living Well Nutraceuticals brand on our new tech stack, you will keep marketing, product, creative, tech, and customer success aligned- building campaign timelines, managing testing and launch backlogs, coordinating product rollouts end-to-end, and ensuring work ships on a predictable cadence. You will partner closely with the CMO and the broader marketing function- including creative leads, copywriters, marketing coordinators, and external agency partners- to enable execution across every channel and touchpoint. You will also serve as the operational partner to the COO and marketing leadership on campaign execution, funnel performance, lifecycle programs, and product launches, and the cross-functional translator who unblocks creative, tech, and customer success when a test, campaign, or launch is stuck between teams. This is a full-time, exempt individual contributor position reporting to the COO. What You'll Own Project Management & Cross-Functional Execution Act as the central coordination point between Marketing, Product, Tech, and Customer Success Build, manage, and update project plans, timelines, and dependencies across all initiatives Build and improve workflows, SOPs, and execution processes that reduce friction and increase throughput Identify bottlenecks early and drive resolution before they impact delivery Frontend Campaign Execution Drive end-to-end execution of marketing campaigns, launches, and promotional initiatives Coordinate landing pages, offers, and funnel updates from concept to launch Partner with the CMO, creative leads, and copywriters to keep frontend work moving against revenue outcomes Remove blockers proactively to keep frontend campaigns on schedule Backend & Lifecycle Execution Drive execution of email and SMS programs, lifecycle automations, and retention workflows Coordinate creative and copy production pipelines to enable consistent backend execution Ensure backend platforms (Klaviyo, Maropost, or equivalent) operate cleanly and stay aligned with frontend campaigns and brand consolidation work CRO and Funnel Operations Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows Ensure all tests are properly scoped, quality checked, and launched on time Support continuous optimization of funnels and customer journeys tied to conversion, AOV, LTV, and revenue Brand Consolidation and Product Launch Operations Coordinate operational execution of new offers, bundles, and funnel updates across produc

Healthy Back Institute is hiring remote talent through Remote Me. All listings are vetted for legitimacy.