PPC Specialist

Before you apply

Job source

Himalayas

Applying on

himalayas.app

Workplace

Fully remote

US state

Nationwide remote

Category

Marketing

Link last checked

Not checked yet

Posted

2 weeks ago

Closes

10/30/2026

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About the role

PPC Specialist (Google Ads & Paid Media) Google Ads | Local Services Ads (LSA) | Meta Ads | Lead Generation | Remote Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago , one of our clients is hiring a PPC Specialist to own paid media strategy, execution, and optimization across multiple U.S. markets. This is a hands-on, performance-focused role responsible for managing Google Ads, Local Services Ads (LSA), Meta Ads, and landing page optimization to generate qualified leads and maximize return on ad spend. You’ll work with significant advertising budgets across multiple locations while continuously improving campaign performance through data analysis, testing, and optimization. If you’re passionate about paid search, thrive in data-driven environments, and enjoy driving measurable business growth, this role is an excellent opportunity. What You’ll Own Google Ads & Local Services Ads (LSA) Manage Google Ads MCC accounts across multiple locations. Build, launch, and optimize Google Search campaigns. Manage and improve Local Services Ads (LSA) performance. Conduct keyword research, search term analysis, and negative keyword management. Optimize bidding strategies, budgets, ad copy, and campaign structures. Improve lead volume while reducing Cost Per Lead (CPL). Monitor campaign pacing and budget allocation across markets. Landing Page Optimization Build and optimize landing pages using Unbounce or similar platforms. Conduct A/B testing on headlines, forms, calls-to-action, layouts, and user experience. Improve landing page conversion rates across locations and service lines. Create new location-specific and service-specific landing pages. Collaborate with marketing and design teams to improve conversion performance. Meta Ads (Preferred) Manage Facebook and Instagram advertising campaigns. Develop audience targeting strategies for lead generation and brand awareness. Test creative assets, messaging, and campaign structures. Optimize campaigns to improve lead quality and advertising efficiency. Performance Reporting & Analytics Prepare weekly and monthly paid media performance reports. Monitor key metrics including: Cost Per Lead (CPL) Cost Per Booked Job Conversion Rate Return on Ad Spend (ROAS) Identify performance trends and optimization opportunities. Present actionable recommendations to improve campaign performance. Monitor advertising budgets and maximize return on investment. Requirements Must-Have Qualifications Experience 3+ years of hands-on PPC management experience. Strong experience managing Google Ads Search campaigns. Experience managing Local Services Ads (LSA). Experience managing multi-location or franchise-style advertising accounts. Hands-on experience with Google Ads MCC account structures. Experience optimizing landing pages using Unbounce, Instapage, or similar platforms. Experience managing significant monthly advertising budgets. Technical Skills Google Ads Google Ads MCC Local Services Ads (LSA) Google Analytics Keyword research and bid optimization Conversion tracking Performance reporting Landing page optimization Strong analytical and problem-solving skills Nice-to-Have Experience within home services, HVAC, plumbing, roofing, restoration, or similar industries. Experience managing Google Business Profile (GBP). Familiarity with CallRail, CallTrackingMetrics, or similar call tracking platforms. Experience with pay-per-lead advertising platforms. Basic HTML/CSS knowledge. Experience using AI tools and marketing automation platforms. Experience managing Meta Ads campaigns. What Makes You a Strong Fit Highly analytical and data-driven. Strong ownership mentality with excellent follow-through. Comfortable managing multiple campaigns across different markets. Proactive problem solver who identifies opportunities independently. Strong organizational and time management skills. Continuously learning and adapting to platform updates and best practices. What a Typical Da

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