Senior Associate, Onboarding Marketing

Before you apply

Job source

Workday

Applying on

humana.wd5.myworkdayjobs.com

Workplace

Fully remote

US state

Nationwide remote

Category

Marketing

Link last checked

Not checked yet

Posted

3 days ago

Closes

No stated closing date

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About the role

Become a part of our caring community Become a part of our caring community and help us put health first Humana is committed to helping new insurance members feel confident and informed—and we’re looking for a marketing professional to support onboarding communications. As Senior Associate, Insurance Onboarding, you’ll help develop campaigns that guide members through their coverage and connect them with care. This role is ideal for a marketer who understands the importance of clarity and empathy in the first stages of the member journey. Key Responsibilities Across these openings, responsibilities may include: · Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas. · Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals. · Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs. · Analyze campaign performance using data-driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence. · Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration. · Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements. · Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials. · Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables. · Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations. Use your skills to make an impact Required Qualifications · Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience. · Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing. · Proven ability to manage multiple projects simultaneously with strong attention to detail. · Hands-on experience with CRM platforms and marketing automation tools. · Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance. Preferred Qualifications · Experience in healthcare, insurance, senior services, or other regulated industries. · Familiarity with agile marketing methodologies and cross-functional team collaboration. · Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega. Additional Information This position operates under Eastern Standard Time (EST) hours. This position may require some travel 1-2 times a year. Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information. Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required. Scheduled Weekly Hours 40 Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications

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