Sr. Manager, Customer Marketing - Specialty Medicine

Before you apply

Job source

Workday

Applying on

labcorp.wd1.myworkdayjobs.com

Workplace

Onsite

US state

NC

Category

Customer Service

Link last checked

1 hour ago

Posted

5 days ago

Closes

No stated closing date

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About the role

Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world’s most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you’ll have the opportunity to do meaningful work, grow your career and make a real impact on people’s health around the world. Together, we’re improving health and improving lives. Senior Manager, Customer Marketing – Specialty Medicine Labcorp is seeking a Senior Manager, Customer Marketing, Specialty Medicine to join our team! Responsibilities: Provider Insight Development, Personas & Value Propositions Translate Market Insight research into actionable provider personas. Develop audience‑specific value propositions and messaging that reinforce Labcorp’s scientific credibility, clinical value, and differentiation, aligned with the enterprise audience strategy. Go‑to‑Market Strategy, Growth Plays & Lifecycle Activation Support growth of customer audiences—planning and executing against annual growth strategy while driving audience expansion and elevating brand confidence and reputation. Translate provider audience strategy into prioritized targeted GTM campaigns, growth plays, and lifecycle programs designed to acquire, engage, retain, and expand provider relationships. Develop clear, actionable creative and channel briefs that translate strategic objectives into execution requirements, and review these briefs with channel partners to ensure alignment on goals, messaging, sequencing, and activation plans. Work with channel partners to operationalize GTM plans into integrated activation, ensuring coordinated messaging, creative, and timing across web, email, paid, organic, and field channels (working with Portfolio Marketing). Ensure consistent execution across paid, earned, and owned channels. Content Engine Execution & Content System Management Develop high‑quality, research‑driven content—including articles, blogs, clinical briefs, reports, toolkits, emails, videos, and presentations. Use AI to adapt and personalize foundational content into audience-aligned assets designed for different channels, audiences, and stages of the provider journey. Manage the content calendar, workflow, and production timeline from concept through MLR review and final asset delivery. Market & Competitor Monitoring For assigned provider audience segments, monitor market and competitor activity, messaging trends, clinical content, and new launches to inform optimization and content development. Package trends and insights into actionable updates for leaders and executive cross-functional partners. Performance Measurement, Optimization & Analytics Track performance of messaging, campaigns, lifecycle initiatives, content assets, and channel execution; translate data into actionable insights and optimization plans. Build reporting dashboards and narrative summaries that highlight key trends, performance drivers, risks, and recommended adjustments. Use A/B testing, segmentation analysis, and journey metrics to optimize conversion rates, engagement, and funnel progression. Partner with analytics teams to ensure tagging, measurement, and attribution are correctly implemented. Project Management & Operational Coordination Manage audience-specific marketing calendar and timelines, leading tactic sequencing and prioritization Lead day‑to‑day project management across multiple workstreams, ensuring timelines, deliverables, and stakeholder alignment. Coordinate inp

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